Tuesday, January 16, 2007

Stand united, fall divided.

The manufacturers must be laughing. The steady growth of interest in watches has spawned a new multitude of forums. Great? Nope. Too many are sponsored, ‘official’, or intrusively moderated and the downside is obvious. Does anyone care? Well apparently not. As RJB pointed out there hasn’t been a lot of noise made about the tie up between Antiquorum and Timedrone. And I’ve noticed that no-one has really made any noise about the start up of things like LeClub (could they have come up with a more lame name than that?) at JLC and Whoromundi.

We don’t need more forums, we need better and fewer independent ones. We certainly don’t need the sycophantic symbiosis that breeds lack of criticism. The WIS in search of the truth must tread carefully amongst this morass of 'information'. Personally, I have neither the time nor inclination to peruse all these even in the advent of RSS, it is simply exhausting to sift the noise to reach a gem.

But there is hope. This environment positively allows the ‘blog’ to flourish. The WIS reaps the benefits of the bloggers acting as at least pretty effective infomediaries bringing to the attention important or interesting threads amongst the garbage. Actually further up the foodchain, with no interests to protect, the watch blogger can tease, taunt, chastise and cajole the lazy manufacturers without fear.

Don’t think we’re important to the industry Mr Arrogant watch CEO? Keep the faith bloggers and readers, thanks for your continued support and we'll see.

2 comments:

Anonymous said...

as usual...brilliant!

KronosClub said...

2007 will definatelly be an interesting year for Forums, Blogs and informative sites. I don't think that there will be more forums but that some will reabsorb or even render others obsolete. Brands are defenatelly takeing the Internet more seriously than before and it seems that they are paying "closer" attention to blogers than before.

Believe me, Brands are starting to value comments on blogs more than ever and are taking note. They know that for now blogs are the only independent written critique on their products and that is an invaluable source of information. magazines have to sell advertising and I doubt that brands would accept negative comments on their products when they paid for a color page in one of these magazines.

Interesting times await us my friend...