I have heard some CEOs who have said to me, although politely, you know they meant what they said (none of the 3 examples are JLC):
Brand a: We decide what is fashion, consumers want and need the guidance from us.
Brand b: The collectors market is very small (technically correct) the indirect message is that collectors placed too much self importance on their views, when they are not
Brand c: If someone doesn't like our watch, then I don't want him to buy it, he simply doesn't deserve to wear the watch.
Monday, September 05, 2005
What The Industry Thinks of Us
In light of the recent chronograph situation I am reminded of a quote relating the utter contempt with which we are viewed by the watch industry: