Adhoc stuff about wristwatches. The technology of horology, escapements and patents to the industry and the market. Try me in Japanese
Monday, May 02, 2005
A rose by any other name would smell as sweet.....?
A cheeky wag recently 'photoshopped' some pictures of Patek's new wares (The new 5078 and 5296) and changed the name to something less impressive. What was interesting to me was the immediate change you felt in your approach to them based purely on the brand name sat on the dial. See and feel for yourself: